Earlier this year, Celsius reached an agreement to become the official energy drink of MLS’ Inter Miami team, months before Inter Miami got Messi’s services. (Another MLS team, the New York Red Bulls, has been owned by Red Bull, the energy drink company, since 2006.)
The MLS deal is Celsius’ latest sports-related marketing move. It has exclusively sponsored the Professional Fighting Tournament and partnered with Formula 1’s Ferrari team.
In addition to in-game signage, Celsius will be incorporated into Apple TV MLS matches, consumer experiences, and brand activations at select MLS matches and events. “We are working on various programs to take advantage of [the partnership] at retail operations as well as experiences at MLS stadiums,” said Fieldly.
Celsius’s second-quarter revenue jumped 112% to $326 million, it reported earlier this month. degrees Celsius is number one, company executives said, citing IRI Spins data, which ranks third for energy drinks behind Red Bull and Monster Energy in the US, with market share growing from 4.3% to 8. .6% for the 4 weeks ending June 18.
“Major League Soccer is excited to partner with an innovative, growing brand like Celsius,” Carter Ladd, MLS executive vice president, brand alliances and consumer products, said in a statement. dad. “Whether cheering inside the stadium for 90 minutes during our matches or staying energized every day, Celsius is a great partner to support the active lifestyles of our diverse fan base. of our league.”